Is Your Website Leaving Money On The Table? A Quick Self-Assessment

You have a small business, and you’ve invested some money in building a website to showcase your products to the world. It looks great, and you think you have all bases covered. But have you? Besides all the sparkly design, features, and visitor count, is your website doing what it was made for? Sure, there is competition. But once visitors come to your website, is your website converting them into your customers? Let’s take a quick SEO services Vancouver assessment and find out:

Is your homepage delivering a clear message?

The first page a visitor is probably going to visit is your homepage. Besides being inviting, your homepage should also deliver a clear message to the visitor. Take a step back and see if your home page can convey your brand message. If your brand has a unique selling point, a visitor should understand what it is on the first visit itself.

Can visitors find what they need easily?

You don’t want to be the brand that confuses the visitor on the first visit. Nobody wants to return to that page again, even if it is ranked highly on a search engine. After all, what’s the use of having cool features, smooth UI, and smart layout, if visitors aren’t able to find what they are looking for? So, try to contact web development companies Vancouver to take surveys of your website and find out if visitors can reach easily the products/services they are looking for.

Are you guiding visitors to take action?

Most visitors are confused about what they want when they are casually browsing service providers. So, your website should be capable enough to motivate them to take action. They are investing their time to look at your services, now you can give them something in return. For example, if your store sells TVs online, you can provide a free guide to choose the best TV before showing models. This builds trust and lets confused visitors make up their minds.

Is your content engaging and informative?

You can work with Vancouver website developers and use content to its best. Once a user is ready to browse your offerings, what does he expect? It’s a detailed overview of your services. For example, if you are a landscaping company, are you addressing the problems of the visitor, and offering a solution in return or not? All this comes in the convincing part, where you convert confusion into commitment through content.

Get started now! Visit https://lacunaweb.com/ to learn more about web development services.

Comments

Post a Comment

Popular posts from this blog

4 Ways Web Developers Create Storytelling Narratives To Engage Your Audience

Image
Websites are doing everything today to shine a little bit among the masses. They use flashy graphics, catchy slogans, and various things to attract the user. But one thing that most websites are missing out on is storytelling on the website. It’s a kind of website design that weaves narratives and captivates the audience from the movement they land on a website. With every scroll and click, there is a storytelling interaction that is part of a larger tale. In this article, let’s find out how Vancouver website developers and designers can use the power of storytelling to create a website that leaves a lasting impression on your visitors.  Creating a design that resonates with your audience The best developers try to research a website’s potential users or audience. Who are they? What are their pain points, desires, and aspirations? They start coding only after they have a clear picture of your target demographic so that they can speak directly to their needs and interests. This is the
Read more

Web Development Companies Doing Their Best for Your Business’s Online Presence

Image
The online presence of your business should be worth it. It has to be efficient enough to bring success to your business. However, there are a lot of factors that influence your business’s online presence. If you want to make sure that these factors affect your business only positively, you should consider assistance from marketing and web development companies Vancouver . These companies focus on different parts that play a crucial role in your business’s online presence. Here is what they usually pay attention to. Websites and Applications: Websites and applications are the direct point of contact between a business and its customers. Customers directly deal with your offerings through websites and applications without a middle-man. Since this is the case, businesses should focus on creating websites and applications with easy-to-use interfaces. Complicating the interface will only harm your customer base. The best way to deal with this is by letting the best Vancouver website deve
Read more